A deferral is where the email is temporarily unable to be delivered. There are several reasons why an email might be met with a deferred status. There are other reasons that an email might be dropped by ClickSend, including when a subscriber has already unsubscribed or bounced previously, invalid SMTPAPI header or recipient list over package quota. DroppedĪ dropped email event can occur when an email platform identifies spammy content and removes the offending message before it reaches the recipient server, to protect sender reputation.
It’s simply what happens when a new email job is created, the message has been received by us and is ready for sending. Generally most messages will be at the processed status for a minute or two, if not less. This is a temporary state while we prepare to send the message. Senders that have cultivated a ‘spammy’ reputation (through receiving high numbers of spam complaints) or are sending content that raises red flags about the propensity to generate spam complaints, are less likely to reach the email inbox of the recipient. When the receiving server makes these decisions, they are purely based on the reputation of the sending server and the email content. On the rare occasion, the email server can choose to delete or ‘drop’ the email, meaning it is not even visible in the spam/junk folders. From there, the server has the option of delivering the message to the recipient’s inbox or sending it to the junk/spam folder. However, this status simply means that the email has been delivered to recipient server, not necessarily to recipient’s inbox. It’s common for email marketers to expect a ‘delivered’ status to mean that an email message has reached the inbox of the recipient. We write about these in more detail here – email metrics you need to know. Once the email is delivered, there are four main events that can occur: open, click, unsubscribe and spam report.
The server then finds out which server to send the email to and relays it to the recipient server. Once you have composed your message and clicked send, the email is sent to your email client’s server. To send a basic email, you will often use an email client like Outlook, Gmail, Yahoo Mail, Hotmail, etc.
Email throttled meaning series#
When you click send on any single email, that email goes through a series of complex processes to reach the recipient and these processes occur in minutes, if not seconds.
Email throttled meaning how to#
Read on to find out more and how to use these stats to amp up your email marketing campaigns.
There are nine main email events that are fired when an email campaign is sent through ClickSend. This may be very different depending on the nature of the messages being sent transactional emails tend to pull better engagement events than promotional or marketing messages.įind out more about transactional vs marketing email. The first step to maximising your email reach is to understand your email events and how your numbers stack up. However, email is only effective to get your message out there if your recipients are receiving, opening and engaging with your message. It’s cheap, near-instantaneous, can be automated and personalised. Bulk email is a great tool for notifying staff, clients, suppliers or other stakeholders of important information or for sending promotional material.
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